Insights
Insights
Weaponizing Viral Videos: Korea Racism Claims & The Threat to K-Pop Brands
Key Findings A viral TikTok video surfaced, alleging racist behaviour in Korea toward Muslim travellers, particularly those wearing hijabs. User-generated content (UGC) claims incidents of verbal abuse and harassment by...
Weaponizing Viral Videos: Korea Racism Claims & The Threat to K-Pop Brands
Key Findings A viral TikTok video surfaced, alleging racist behaviour in Korea toward Muslim travellers, particularly those wearing hijabs. User-generated content (UGC) claims incidents of verbal abuse and harassment by...
The Ripple Effect of US Tariffs: Protecting Brands from Price Gouging and Disinformation
Key Findings The United States announced a new trade policy involving "reciprocal tariffs" on goods imported into the US. This includes a baseline tariff of 10% on imports from all countries, and individualised...
The Ripple Effect of US Tariffs: Protecting Brands from Price Gouging and Disinformation
Key Findings The United States announced a new trade policy involving "reciprocal tariffs" on goods imported into the US. This includes a baseline tariff of 10% on imports from all countries, and individualised...
When Viral Content Becomes a Crisis: Disinformation Risks for Sunway University
Key FindingsA Sunway University student was allegedly seen engaging in inappropriate conduct in the university library. The incident, captured on video, went viral on social media. Sunway Education Group confirmed the allegations and stated...
When Viral Content Becomes a Crisis: Disinformation Risks for Sunway University
Key FindingsA Sunway University student was allegedly seen engaging in inappropriate conduct in the university library. The incident, captured on video, went viral on social media. Sunway Education Group confirmed the allegations and stated...
Viral Racism Controversies: The Misinformation Risks for Brands
Key Findings Small businesses and large corporations alike can find themselves in serious trouble if they use racist language or imagery, creating opportunities for misinformation and disinformation to take hold....
Viral Racism Controversies: The Misinformation Risks for Brands
Key Findings Small businesses and large corporations alike can find themselves in serious trouble if they use racist language or imagery, creating opportunities for misinformation and disinformation to take hold....
From Reviews to Reputation: How Online Comments Shape Consumer Trust
Key Findings Online comments have become a formidable force in shaping a company's reputation, thanks to their immediacy, authenticity, and engagement potential. Unlike static reviews, comments spread instantly across social...
From Reviews to Reputation: How Online Comments Shape Consumer Trust
Key Findings Online comments have become a formidable force in shaping a company's reputation, thanks to their immediacy, authenticity, and engagement potential. Unlike static reviews, comments spread instantly across social...
Consumer Demands Accountability: Fitness Supplement Industry Faces Pressure Over Label Integrity
Key Findings A viral social media post exposed the local brand Wolves Fitness for allegedly misrepresenting the protein content in its popular supplement, Protein Theory. The attached label claims 27g of protein per 40g...
Consumer Demands Accountability: Fitness Supplement Industry Faces Pressure Over Label Integrity
Key Findings A viral social media post exposed the local brand Wolves Fitness for allegedly misrepresenting the protein content in its popular supplement, Protein Theory. The attached label claims 27g of protein per 40g...